Cruise tourism in the Philippines is on an upward growth trajectory. When it comes to Boracay as an instance, if it continues to accommodate mega cruise ships with more than 1,000 passengers, this popular island might exceed the tourist carrying capacity which was recently imposed. The point is Boracay's local government has to decide whether it would allow large cruise ships to dock at the island.
The view of Boracay island's corner from above
Other concerns related to the cruise tourism in the Philippines comprise a lack of proper cruise terminal, impacts on coral reefs due to anchor, and low earnings from shore excursions as cruise passengers do not stay overnight and spend lesser than longer-staying tourists. But in fact, the Philippines can capture greater spending from cruise visitors by rolling out more creative offerings. This is because cruise passengers often have lunch and buy souvenirs on Boracay or other island destinations before returning to the ship.
Furthermore, word-of-mouth endorsement and social media posts by cruise passengers about Boracay and similar destinations in the Philippines are valuable marketing opportunities for the country. Cruising also helps to promote tourism in new and less visited destinations such as Kalanggaman Island in Leyte, Calaguas Island in Camarines Norte and Batanes.